How to Start An E-Commerce Business In Nigeria And Buy Goods From China

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e-commerce business Nigeria China

E-commerce Business –  According to TechTarget, E-commerce or electronic commerce or EC — is the buying and selling of goods and services, or the transmitting of funds or data, over an electronic network (a website, social media platform etc.), primarily the internet. These business transactions occur as either business-to-business, business-to-consumer, consumer-to-consumer or consumer-to-business. Examples of popular e-commerce businesses in Nigeria are Konga.com and Jumia.com.

 

Have you been wondering what kind of business or goods you can sell without hassle? If your answer is yes, then you are reading the right article. A few days, Ronald Nzimora, the Managing Director of Profit Marketing Systems Limited shared a long thread on Twitter on the processes involved in starting an e-commerce business in Nigeria and buying the goods from China.

Ronald Nzimora e-commerce business Nigeria China

Before starting an e-commerce business or any type of business at all, it is important to have a target market you will be selling to, this is the most important part of starting a business, even more, important than the products.

Ronald explains what a market is and how you can identify the perfect target market for your e-commerce business. Most business owners usually fail to realize that “everyone” can’t be their target audience

For e-commerce businesses, people aged from 25 years and above make good customer targets, they always have something to buy, Ronald explains how you can find out what they are likely to buy and tools to help you.

Also Read: VIDEO: How To Build An E-Commerce Store With WordPress

Now that  you have identified the target audience for your e-commerce business and the goods you want to sell to them, it is important to know where you can buy these goods from at affordable rates

Now that you have identified the target market for your e-commerce business and the platforms you can purchase your goods from in China, it is important to know how to ship the goods from China to Nigeria in the safest and most secure manner possible.

Running an e-commerce business isn’t all bed of roses, there is a drawback, which is overhead.  Just like Ronald explains, you have to pay everyone else before you have your profit. So it is important to be mindful of the goods you will be buying. Once your purchases have been made, the next line of action is the advertisement

Now that you know the platforms you want to advertise on, you need catchy’copies’ to market them in the most compelling ways as possible.

To get customer satisfaction right in the e-commerce business in Nigeria, you need to get delivery logistics right. Most of the popular e-commerce websites still struggle with this. Not to worry, Ronald has got you covered with his recommendations

Now that you know all that is required to start an e-commerce business in Nigeria, you are wondering how much you should start the business with? What goods will sell out fast? and other important questions.

We hope you have learned how to start an e-commerce business, what goods to sell and how to market them.

Want to get more related business tips? Make sure you join follow Ronald’s business group on Facebook, subscribe to his YouTube channel  and follow him on Twitter too

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