Whatsapp is a free instant messaging app most people are used to by now. Whatsapp lets you message other users for free, it also supports video and voice calls.
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Many people already use WhatsApp regularly, over 1 billion people actively use the app daily which highlights its obvious reach. Therefore the question is how can you leverage this for your business since WhatsApp does not offer ads. More importantly, how do you become a force and market your business for cogent results?
Business owners often struggle with marketing without sounding like an ad on WhatsApp. The underlined are 5 creative ways you can sell on WhatsApp in Nigeria.
1. Create specific group chats
WhatsApp users are very familiar with group chats and a lot of them are very engaging. You can take advantage of this by creating a group on a concept or subject that would interest your customers but still relates to your business. Try not to name your group “Your Business Name”. For example, if you own a clothing store, you can create a group where people talk about fashion favourites and help each suggest what would look good on them.
2. Use WhatsApp Status Update
WhatsApp Status is one of the most effective ways to market and share your products and services with your contacts without having to persuade them to check it out. Just like Instagram or Snapchat stories, WhatsApp Status allows users to share texts, photos and videos that disappear after a period of 24 hours. Your WhatsApp status automatically gets shared with your contacts hence you can be sure of maximum impressions. A lot of small business owners seal up deals as a result of their WhatsApp status updates. You can too.
3. Take customer support seriously
Whatsapp users are real-time users, which means they expect almost instant engagement. If you post your WhatsApp contact details on your website, promo materials etc, users who contact you expect you to deal with their issues almost instantly, hence you need to have specially dedicated efforts towards responding to customers as soon as they reach you.
4. Make Unique Special offers
Giving potential and current clients special offers can also get them engaging with your business. Interestingly enough, WhatsApp offers you the opportunity of a twist, you can keep promotions active. If you have the expertise, you can creatively use it to offer your customers value. For example, Hellmann’s in Brazil wanted to help people think of mayonnaise as a cooking ingredient so they had them take pictures of what they had in their fridges. They had chefs create recipes for them.
5. Post interesting, useful content
Get a contact/broadcast list of customers together and try to get interesting, useful and shareable content. Avoid the urge to only give people a catalogue of your product(s), you should share information about your products but try to share more content. Users appreciate good content and if they like your content, there is a high probability that they will share it with other users.
WhatsApp marketing is unique but as with all platforms and strategies, you need to be consistent and test to see which formula works best for you. It should get easier as you go along.