Email marketing is one of the most personal marketing tools around now. seeing as there are over 3.8 million email users right now, it might just be one the best ways to not only reach but to build a relationship with your customers. Compared to social media platforms like Facebook and Twitter, email helps more people make buying decisions. Email helps you get away from all the buzz of the internet and you get to have your own channel. This means you can control the flow of your messages. Building relationships with your clients is another thing you can achieve with email marketing.
There are many things you can achieve with email marketing, a few are:
- Connecting with your customers with personalized content.
- Keeping your brand in their minds consonantly
- Promoting your products and services.
Below are 6 important things to note before starting out with your email marketing campaigns.
1. Specify Your Audience
Before you go into it, you have to determine your buyer persona. The kind of people who are most likely to appreciate your content and your overall product. Most people receive a lot of emails a day, so you want to make sure your email stands out.
2. Establish the goals you want the achieve
Determine the goals you want to achieve with your email marketing campaign. Try to do some research on the statistics for successful campaigns in your industry, it should give you some perspective as to what you can achieve.
3. Now you need to make a list
This is where you gather a list of email addresses from users who have given you permission to email them. Your list might be small at first but as you go along it can grow organically once your campaign is up and running. it is not advisable to buy email lists or select random emails addresses, you don’t want your emails to end up as spam. That being said, you need to way to get people’s permission for you to send them content. More on this later.
4. Choose an email marketing campaign type
You need to decide how you want your emails to roll-out. There is no perfect system for an email campaign. Results of different campaigns. You can decide to send to send out weekly newsletters or you might send only when you have good enough content you feel your prospects might be interested in. You want to make sure create different types so people can sign up for only the ones they’ll be interested in.
5. Schedule your emails
You need to schedule your emails so your prospects know when to hear from you. This also goes a long way when you’re trying to build trust with them. Make sure to be consistent with your content so your prospects don’t forget about you.
6. Measure your results
Of course, as you continue to roll out content, you’ll need to see how your emails are performing. Just like every other marketing option, you’ll need to measure your results. You can do this firstly by setting Key Performance Indicators(KPIs) like the number of clicks or purchases. You’ll be able to know what your subscribers are responding to.
6. Getting people to sign up for your emails
Creating great lead magnets is one of the best ways to go about this. This would attract and entice people into signing up for your emails. It usually comes in a kind of sign up form format. You have to remember that people usually don’t like giving out their personal details so your form has to excite them enough to sign up for it. What you want to do is offer something useful to them for signing up. For example, you could use a tool, an infographic, or a webinar.
You could also read: Research Reveals How Content Marketing Drives 82% of consumers to Make Purchases