If there’s one thing that anybody involved with lead generation knows, it’s that lead generation is not easy. For most of the process, you really have to be on top of your game. Lead generation can be something of considerable value to your business.
Expanding your customer base should be a constant effort to ensure growth, but it gets technical a lot of the time. To ensure the smooth transition of this entire process, you will need help. Using the ideal tool could make a huge difference for you. Taking on website visitors and turning them into loyal customers can be very rewarding when it is done right so we are going to take a look at some of the best tools you can use to help you along.
Intercom is a very comprehensive tool, it has a lot of components and use scenarios. It lets you use its site messaging and chat feature to communicate with your on-site visitors. You can collect valuable information this way. Once they are in the system, you can study and analyse their on-site behaviour. This can help with things like onboarding, support and retention.
You will also be availed their integrated help desk and knowledge base, which you can use to provide support for your current customers. This tool can come in very handy when need to reach your marketing and sales goals remotely.
With GetSiteControl, you get a set of easy-to-use smart widgets that you can use for website optimization. It allows you to add these elements to your website to facilitate visitor engagement. It does this with considerable speed. The makeup of GetSiteControl is geared towards speed, and this comes in handy for visitors who spend less than a minute on your site. Interestingly enough, these are the majority of your visitors, more reason to consider this tool.
HubSpot Marketing is free for a start. This tool makes it easier for to you capture, store and nurture leads. It does this using forms, popup forums, live chat, chatbot and more.
HubSpot Marketing assists with your inbound marketing from start to finish. You are able to create strong content for your visitors, capture leads through one of the tools available and continuously engage with them with your emails. With time all the major touchpoints will be visible to your sales team. You can use this information to calculate what works for you. It also comes with a ticketing feature that will please your customers.
Sumo is easily one of the most popular tools for collating emails. from listing to building to capturing emails, Sumo helps you all the way. This tool carries useful features like popups, slide-in popups, as well as welcome mats (the welcome mat is a popup email opt-in that covers an entire page). It also carries an option for a social share bar heat maps on your site. They can be used to know where visitors click on your site.
Qualaroo is a unique two in one polling tool that collects user feedback as well as collect leads. The feedback it collects can be used to improve your product, your marketing and sales experience. Your customer feedback tool can thereby be used as a popup form. Qualaroo is one tool that is most useful when it comes to collecting user experience. It can provide insights for the optimization of your customer conversion process.
Prospect.io is a fast-acting Sales Automation Platform. It is fully integrated with Salesforce, Pipedrive, Close.io, and HubSpot. Prospect.io has a chrome extension that helps you get prospects. Getting these prospects is very easy with the one-click feature. You can then go on to launch your campaigns right from your browser.
MailChimp is also a very popular platform for email marketing. It is very easy to use and instinctive. It has a very easy drag-and-drop email builder and efficient email automation. MailChimp is available for free with a capacity to store up to 2,000 email contacts and send out 12,000 emails/month. Beyond that, there are paid plans starting at $10 a month.
HotJar is another customer experience analytics platform. It comes with many helpful tools. Their On-site polls are similar to that of Qualaroo as it also helps you collect feedback from visitors. You can use the opportunity to collect email addresses. Some of the other features embedded include heat maps and Session replays.
The most common form of collecting lead information is using forms, but surveys and quizzes make the process more fun for the people who visit the site. Survey Anyplace allows you to create fully interactive surveys for your website visitors. You could use a survey to get information on things like customer satisfaction. You can also create quizzes that help you get leads.
LinkedIn Sales Navigator
The LinkedIn Sales Navigator offers social selling tools that help businesses find the right prospects for their business. They are able to build relationships that facilitate growth. It allows you to look over profiles of leads that might be interested in your product or service. This process is made more personable because you can tailor your messages to the taste of the prospects.
In your lead generation process, you are going to need some patience to get it right. And even when you do, you may have to tweak some things from time to time to expand. Lead generation software can be a great help but you need to find the pairing that works well for your business. You could find yourself becoming somewhat of an expert if you are patient enough to try a few out. The various software that we have listed can give you the best chance for efficient lead generation and your business could benefit greatly from them.